How Did The Renaissance Change Everything - Free Essay Example

Sample details Pages: 2 Words: 619 Downloads: 6 Date added: 2019/06/14 Category Art Essay Level High school Tags: Renaissance Essay Did you like this example? Although some may argue that the Renaissance had no effect on manrs view of the world, the different factors of it really did. During the Middle Ages, everyone was closed-minded and had no connection to the arts and humanities. They believed everything their priests said and were very limited in education. However, the art of Da Vinci, the literature of Shakespeare, and other authors, as well as the science and philosophy of Copernicus changed manrs view greatly. Their works provided education for the rest of the world and their countries. The visual arts played a major role in changing manrs view. The [clearest] evidence of the break with medieval culture comes from the visual arts (Rabb. 2006, Doc A). Leonardo Da Vinci was one of the leading artists during the Renaissance. He worked for the Duke of Milan designing artillery as well as creating paintings. Before the Renaissance, medieval artist, Duccio di Buoninsegna created art with religious symbols. His piece Madonna Enthroned Between Two Angels, was a piece was more spiritual than Mona Lisa. This scene was to illustrate that of the Bible. It represented Mary and Jesus as not important. They were seen as spiritual beings instead of actual people. This was just how medieval artists were, they did not use emotions. Renaissance one begins to feel stronger emotions in the subjects (Rabb, 2006, Doc A). This is true in because the Renaissance focuses on emotion and people. One begins to notice the emphasis on symbolic representation (Rabb, 2006, Doc A). Da Vincirs Mona Lisa does just that. It brings out her human qualities and has nothing to do with religion. Mona Lisa was intriguing and made to look as though she was thinking. It made the viewers see her as an actual human being. Don’t waste time! Our writers will create an original "How Did The Renaissance Change Everything?" essay for you Create order Literature was also an important aspect of the Renaissance that played a part in changing manrs view. During the Renaissance, an English play called Everyman was written. This play was of medieval/Middle Age background. It causes the viewer to think negatively on themselves. Ye [man] think sin in the beginningwhich in the end causeth thy soul to weep (unknown, 1485, Doc B). This author is telling us that man only thinks about sin and regret until it is too late. Shakespeare, however, brings light to manrs new view of positivity. What a piece of work is a man! how noble how infinite in faculty admirable like an angel (Shakespeare, 1601, Doc B). Shakespeare tells of how wonderful everyone is. He gets people to think positively. Last but not least, science and philosophy changed the views of man as well. Ptolemy was a Roman astronomer who had no idea what he was doing. He believed that the Earth was the center of the solar system (Geocentric Universe). Copernicus was a Polish astronomer who later proved him wrong by saying the Sun was the center of the Universe. This was just one of the examples of the power the Renaissance had. In 1512, German astronomer, Johann Regiomontenus, proposed a woodcut saying that the different parts of the body were governed by the zodiacs or stars. Later during the Renaissance, Andreas Vesalius, dissected human corpses to create an accurately portrayed drawing of the human body and its insides. Science bloomed during the Renaissance and greatly changed manrs view. In conclusion, one can see that the expansion of educational resources during the Renaissance helped to change manrs view on the world. By allowing for better education and mass communication/production, people were able to become more open-minded. Because of this, great thinkers of the Renaissance were able to create art, literature, and scientific theories that would soon greatly help broaden the minds of others, eventually changing their views on the world.

Reconstruction Of Reconstruction And Reconstruction

Reconstruction what is it?What does it mean to reconstruct? Is it possible to reconstruct nowadays? Reconstruction started in 1865 and ended in 1877.Reconstruction took place mostly in the south. Reconstruction was created to help fix the problems in the new union after slavery, but sadly didn t end well causing an all white government into power and failing the union. New economic,political and industrial growth was being made. New job opportunities were being made for the people and former black slaves who also were getting education and a chance of equal rights...or so they said. Many events were leading up to the end of reconstruction including the support declining, the lost faith in the acts, and the threats that the blacks,whites†¦show more content†¦No Freedmen shall sell or exchange any article of merchandise within the limits of Opelousas without permission in writing from his employer.† Basically most whites were still able to be in control of former slaves which caused no development in reconstructing the union. Another way the South was in fault for the failing reconstruction were the fact that regardless of the new equal rights the blacks were getting the whites were against these new sets of laws to help the blacks and were terrorizing them. â€Å"(As seen on Document B in the picture below) Caption: He wants to vote the Democratic ticket. The Black man is seen being threatened by two white men with guns pointed to his head.† The man is trying to vote but the whites aren’t allowing him and is being threatened by them. Let’s also include the text from document B â€Å"[The Klansmen] broke my door open...whipped me three hours and left me for dead†¦Ã¢â‚¬ If there was an election tomorrow, I would vote the Radical ticket.† They set in and whipped me a thousand licks more, with sticks and straps that had buckles on the ends of them â€Å" They didn’t want the black man choosing something against them so they would beat them or threaten them with death if they didn’t do as they wanted. Terrorist groups also caused violent oppositions in the south for example the KKK(Ku Klux Klan) wanted to restore the old political order the way they did this was by methods of threats, house burnings, and killings against blacks andShow MoreRelatedReconstruction Goals : Reconstruction And Reconstruction1296 Words   |  6 PagesReconstruction Goals Reconstruction started in 1865 after the war was coming to an end and completed in 1877. It Is the process by which federal government controlled the former Confederate states and the conditions for their readmission to the union. Abraham Lincoln was our president at the time and could not form a treaty with the defeated government. After the emancipation, thousands of freedmen left their plantation to find a new life without being owned and forced to work. This began theRead MoreReconstruction : The Failure Of Reconstruction1529 Words   |  7 PagesReconstruction: By: Siryet Girma 1,514 words 7 pages Historical Paper Reconstruction: the failure Reconstruction was a failure because African American were still not equal to White Americans. The Emancipation Proclamation was proclaimed in January 1, 1863. It freed more than 3 million slaves in the Confederate states by January 1, 1863, blacks enlisted in the Union Army in large numbers, reaching some 180,000 by war’sRead MoreReconstruction Of The Reconstruction Era1587 Words   |  7 PagesThe Reconstruction Era was known as a time to reconstruct the United States of America by the expansion of governmental power that began in 1865. â€Å"There were two central problems that animated Reconstruction; providing justice for freedmen and facilitating national reconciliation. (A New Birth of Freedom, pg. 1) After the 12 year span, reconstructing the nation succeeded in only a few of the goals that were set out to achieve within those 12 years that it was in progress. 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The printer worked as a sturdy base because of its size and shape. It was laid on its side so that t he paper tray was sticking into the air. A motor was then gathered from one of the printers that was deconstructed. The group chose the largest of the motorsRead MoreReconstruction647 Words   |  3 Pages 1. Some historians argue that Radical Reconstruction was not radical enough. After studying the events of the late 19th century, defend whether or not you agree with this position. What are the long-term implications? * * From what I have learned from this class already this week is that the Radical Reconstruction was not as radical as it should have been. If President Lincoln would have lived longer after the Civil War the Reconstruction of the south Might have been handled betterRead MoreThe Challenges Of The Reconstruction And The Legacy Of Reconstruction762 Words   |  4 Pagesthe racial tension between the whites and blacks still existed, and it even exists now. Also, the freed slave’s status in the America was uncertain, and the challenges were anticipated during the Reconstruction period from 1865 to 1877. The challenges faced by the former slaves were during the Reconstruction period since there was a rebirth of white supremacy. For example, the Ku Klux Klan was formed in 1865 and came to a rise in 1877. The Ku Klux Klan was a racist organization that did not accept blackRead MoreReconstruction Of Reconstruction During The Civil War883 Words   |  4 Pages Describe and analyze Reconstruction. Did Reconstruction have any successes? The end of civil war in the United States of America brought about many problems, in particular for the South. Some of the problems were political, economic decay and social disorder. The war destroyed the plantations and crops thus causing many to starve to death while others became homeless. The reconstruction became the only hope for the people. Radical reconstruction began in 1867, which enabled the freed black menRead MoreReconstruction Of Post Disaster Reconstruction Projects896 Words   |  4 PagesPost-disaster reconstruction projects are influenced by administrative, political, social, economic, and cultural settings. The likelihood of success of such projects diminishes if and when systematic recovery plans are absent and the project cost and time overruns. Inadequate relevant policies and legal systems and domination from economically or politically powerful groups/persons in planning and decision making processes further weaken the reconstruction process. Furthermore, i gnoring the communicationRead MoreReconstruction Of African American During Reconstruction2046 Words   |  9 Pageswe do not repeat the same mistakes. During Reconstruction, the country was trying to make amends after the war was over. The country needed to find a way to mend a broken nation because it was divided. The main issue during reconstruction was the status of African Americans because they wanted their civil rights, but could not get that. The question that needs to be answered is: who did the most to aid the cause of African American during Reconstruction, and why? Many organizations and people helped

Travel and Tourism in Society for Blue Mountain - myassignmenthelp

Question: Discuss about the Travel and Tourism in Society for Blue Mountain. Answer: The Blue Mountain is one of the best tourism destination in Australia. It is located 50 kilometers from Sydney CBD. It covers an area of approximately 4402 square miles. It has a rugged terrain with a wonderful view. This mountain is also known for its dramatic scenery, steep cliffs, and beautiful waterfalls. There are wonderful guest houses dotted all over the village to accommodate tourists. The Blue Mountain also has a big eucalyptus forest. This tourist destination is well designed in such a manner that it has gardens, galleries, and wonderful bushwalking trails. This tourist destination is constructed in a way that it incorporates the socio-cultural aspects of the neighboring community. This is essential as it gives tourists a taste of the local lifestyle and culture. The Blue Mountain borders Katoomba area and a National Park. All this adds to the beauty of destination as a tourist attraction. The huge acreage of the eucalyptus tree gives the blue mountain a blue haze hence the name blue mountain. There are also underground rivers, limestone crystals among others. This mountain is not short of beauty. This tourist destination is constructed in a way that it can host various outdoor activities for tourists. Rock climbing is one of the activities. Tourist can also go hiking. From Sydney central station, it takes just around two hours by train from one to arrive at Katoomba. From Katoomba, there are several bus services to assist visiting tourists to access their preferred destination. There are wonderful village constructions where tourists can purchase some of the area's best art at galleries. As a tourist attraction, Blue Mountain has excellent restaurant constructed purposefully to serve tourists. All the tourists needs are comfortably addressed at the Blue Mountain. Literature review The ecosystem of the Blue Mountain is highly variable and very complex. This is due to the fact that there is a complex interaction between the mountains land, water, air and the vegetation (Hall, et al., 2013). The intensity of the interactions is seriously influenced by human beings (tourists). It is very much evident that the human interaction with the mountain is closely woven going by the landscape process present in the Blue Mountain. It has been observed that the forest has a challenge when it comes to damage by insects, human activity and natural plant diseases among other factors (Harris Leiper, 2012). This, therefore, calls for the input of every concerned authority to initiate vigorous environmental conservation initiative. This is important given that as a tourist attraction, the blue mountain brings in a lot of money to the economy of the nation and improves the lives of the local people around the tourist attraction site. The blue mountain management has to deal with challenges that it normally face such as wildfires. Conservation is key in all this aspect. A balance must be achieved between tourists spending and the conservation of the Blue Mountain. The numerous number of tourist often flock to this site and it is important therefore that proper conservation procedures are laid down to secure the tourist attraction for future generations (Griffin, 2014). Even though the blue mountain is a beautiful an attractive tourist destination, it is a park that is under a lot of pressure. A huge number of species that are vulnerable are present in the Park. Therefore maintaining the wilderness is some a challenge to the authorities. This requires proper conservation measures to be put in place to help curb potential challenges well in advance. Discussion of observations The tourist signs used to direct tourists in the Blue Mountain are often written in one language which is English. This ought to be improved. It is essential to have other languages as well to give a tourist a sense of belonging and to make them feel at home (Anon., 2017). This is important since tourists need to feel that they belong. Besides, it makes the life of tourist much easier as they can travel on their own even in the absence of a tour guide or an interpreter The entire Blue Mountain is endowed with different climatic conditions. Parts of the Blue Mountain especially the northern parts of the tourist attraction destination experiences some sort of a relatively cool climate. It has disparities in topography as well. A climate that is slightly moist and a bit cool is found within the mixed zone of the forest (Hall, et al., 2013). The southern part of the forest experiences a warmer and a bit dry weather most parts of the year. The driest zone is the southern part of the forest. The effects befalling some parts of the Blue Mountain are hindering tourism. There has been a decline in the number of tourist in the Blue Mountain owing to the challenges faced by the forest. Innovation and development are still lacking in some parts of the Blue Mountain. Katoomba is one of the towns that could have some of the worlds most vibrant conference venues. Being the main tourist town that is situated in the Blue Mountains, it could serve as one of the getaway destinations for top diplomats to unwind. It is just an hours drive from Sydney which is another big town yet it is not getting much attention from the locals (Williams, 2015). Katoomba is situated between some of the best parks in the world and as such should be more appealing even to the local population. Local tourism needs to be boosted by changing the mindset of the local people through the development of towns such as Katoomba. The lack of interest from local Sydney people to frequent Katoomba is due to lack of development by the tourism management body of Blue Mountain. Analysis of observations The ecosystem is the driving force behind the huge number of tourists flocking the Blue Mountain. By comparing the three physiographic zones of the Blue Mountain, it is evident that there is less of fir forest. Pollution is also evident in other parts of the forest. These are some of the negative acts that negatively influence the tourists behavior (Griffin, 2014). Due to environmental pollution, tourists may be less outgoing as they fear contracting diseases from a dirty environment. This further affects even the sales of food items. In order for the Blue Mountain to remain as a preferred tourist destination, it is important to have the environment cleaned. These pollutants may find their way into the streams and endanger the lives of the wildlife in the National Park as well. The Park must be protected by protecting the mountain. This requires proper work and planning. The number of eucalyptus trees that give the forest its blue color is also at risk due to forest fires. In many instances it is evident that various elements that contribute to the attractive nature of the Blue Mountain can only be managed by such activities such as tree planting especially in areas that timber harvesting might be taking place, forest fire control, restocking of certain fish species in the streams among others. This is essential as it contributes to the wholeness of the blue mountain (Anon., 2017). The main reasons why Blue Mountain experience high tourist demand arises from the fact that it has a majority of the various climatic conditions under one places. Moreover, the beautiful sceneries give it a completeness that can only be found at this destination. It has rivers, a National Park, and a variety of outdoor activities. From observation, it could be seen that a majority of the river basins especially to the southern parts of the mountain show that the rivers exp erience some level of high ponderosa density (Anon., 20017). As a result, the river basins exhibit high levels of fuel availability than is natural. It is possible to return all processes to their natural state by taking care of the Blue Mountain ecosystem. It is possible for this ecosystem to regain its strength, power and beautify in some affected area naturally if proper care is taken to avoid tourist activities that might affect the well-being of the forest. It also evident that apart from the issues to do with the ecosystem that is contributing to the decline in tourists numbers, there is another factor. The lack of proper development of adjacent town Katoomba as well as the inadequate travel service. Findings This report reveals that tourist signs are written in just a single language which is not encouraging for those who are non-English speakers. The National Park contributes a lot in increasing tourist revenues. It is one of the best tourist attraction. As such it needs to be safeguarded against harsh climatic conditions that may lead to the death of the wildlife. Tourist behavior is influenced by the environment greatly. It is thus important to ensure that environmental pollution is controlled in order to appeal to more tourists. The Blue Mountain has varied climatic patterns in its various zones. These zones need proper care from the management authority since they are endowed differently. Lack of development in the nearby town Katoomba is hindering tourism. The locals have little interest in the blue mountain. Local tourism is not properly promoted. Conclusion The Blue Mountain has a lot of potential as a tourist attraction site. It has various attractive sites such as the Eaglehawk Lookout which gives a wonderful view of the three sisters as it is commonly known. Outdoor activities which help tourists to unwind need to be improved and more brought onboard. With the vast area available, there is room for other outdoor activities to be initiated. Local tourism also needs to be promoted. This can be achieved through the initiation of development projects in the area in order to stir the interest of the locals to frequent the Blue Mountain. The ecosystem needs to be protected. It is thus important that fire stations be put up within The Blue Mountain to help in putting out forest fires as soon as they are noticed. Preparation of this kind is very important given the value of the blue mountain to the regional economy as a tourist attraction site. References Anon., 20017. Nothern Territory. [Online] Available at: https://northernterritory.com/uluru-and-surrounds [Accessed 19 October 2017]. Anon., 2017. The Blue Mountains. [Online] Available at: https://www.visitbluemountains.com.au/ [Accessed 19 October 2017]. Anon., 2017. The Blue Mountains. [Online] Available at: https://int.sydney.com/destinations/blue-mountains [Accessed 19 October 2017]. Anon., 2017. Blue Mountains Australia. [Online] Available at: https://www.bluemts.com.au/info/towns/katoomba/ [Accessed 19 October 2017]. Anon., 2017. Blue Mountains Sydney. [Online] Available at: https://www.visitnsw.com/destinations/blue-mountains [Accessed 19 October 2017]. Anon., 2017. Parks Australia. [Online] Available at: https://www.environment.gov.au/parks/uluru/index.html [Accessed 19 October 2017]. Donn, N. Leyne, S., 2015. Tourism in Australia: A global Perspective. 2nd ed. California: Butterworth-Heinemann. Griffin, T., 2014. Tourism Today. Chicago: CRC Press. Hall, F., Knapp, W. Henshaw, J., 2013. Restoring Ecosystems in the Blue Mountains: A report to the regional forester and the Forest Supervisors of the Blue Mountain Forest, Chicago: CRC Press. Harris, R. Leiper, N., 2012. Sustainable Tourism: An Australian Perspective. 4th ed. Texas: Penguin. Weaver, D., 2014. Sustainable Tourism. 2nd ed. UK: Oxford University Press. Williams, P., 2015. Sustainable Tourism: A Global Perspective. UK: Oxford.

Marketing Plan for BlackBerry

Executive Summary The BlackBerry is Smartphone manufactured by RIM. It has been having a large market share, especially in the North American market. However, it is currently facing stiff competition from other products such as the Apple iPhone and Nokia Smartphone among others.Advertising We will write a custom term paper sample on Marketing Plan for BlackBerry specifically for you for only $16.05 $11/page Learn More The main target for the BlackBerry has been the business users and it has not been able to effectively attract the mainstream consumers. Such Company as Apple has been able to produce products that have been attractive to the majority consumers. However, RIM can still take appropriate measures to avoid losing its market share by coming up with a new series BlackBerry Smartphone to add it to its product line with an intention of increasing its market share in North America as well as in the foreign markets such as China, parts of Africa and Europe. The company will have to capitalize on the available opportunities and its strengths and to make the necessary efforts to overcome its weaknesses and threats in order to win the competition. In this marketing plan, the situation of the BlackBerry product has been assessed and analyzed; the available literature concerning the problem of stiff competition and losing the market share by BlackBerry has also been looked at. In addition, a marketing strategy to be employed in introducing the new BlackBerry product to the market has been given and the financial projections and implementation plan has also been given in this marketing plan. Situation Assessment and Analysis According to Gowda, Szabo, Choi, Hauk Salt (2009), â€Å"Research In Motion – RIM, pioneered the development of the Smartphone market in 1998 with the BlackBerry, positioned in government and enterprise target markets† (Gowda, Szabo, Choi, Hauk Salt, 2009, p.3).Advertising Looking for term pa per on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The BlackBerry has gained a competitive edge following its recognition as being an â€Å"all-in-one portable wireless communication device† (Gowda, et al, 2009, p.3). It has a broad portfolio of Smartphone products which include; BlackBerry Tour, Bold, Pearl and Curve series (Gowda, et al, 2009). On the was of this product getting more popularity, it goes without saying that it would be meaningless if the RIM Company depends on the sales of the present existing enterprise in order of ensuring the retaining of the products in the market. Following this realization, a move to introduce the BlackBerry Storm series was taken in 2008 and the main aim for this was to accommodate the majority consumer segments. However, this new series brought about â€Å"low customer satisfaction rates†. Another move was taken in 2009 to bring improvement to this series in which th ere was launching of the Storm2 series. However, the consumer expectations are ever changing and the competitors are always on the lookout to satisfy the consumer needs. Therefore, it is essential that RIM develops a new BlackBerry series product to add it to its product line in order to win the competition since the competitors in the Smartphone market such as Apple and Nokia are becoming more and more innovative. Research In Motion is a company that became very popular all over the world getting its popularity each day with a high speed. There are more than 14 million people who preferred the Blackberry production and, in total, the users come from different places of the world. Between the year 2005 and 2009, its revenue approached over $11,000 million. Out of this revenue, 92 percent came from outside North America. In 2009 financial year, the revenue increased by 84 percent over the financial year 2008 (Datamonitor, 2009). The company has realized growth â€Å"by expanding in to foreign markets where it held 18.7 percent of the global Smartphone market share in 2009† (Datamonitor, 2009, p. 1). Strong financials bring in investors and enable RIM to realize growth with coming up with new products as well as new solutions. However, this company encounters a danger to its global share and revenue as a number of its competitors enter the industry and come up with new products.Advertising We will write a custom term paper sample on Marketing Plan for BlackBerry specifically for you for only $16.05 $11/page Learn More The forecasts that were made gave an indication that the Smartphone market would increase by 19 percent all through from the year 2009 to 2011. Even if there was a decrease in the sales of mobile phones by 9 percent at the start of 2009,†the Smartphone movement increased by 13 percent despite the economic crisis† (Datamonitor, 2009, p.3). The consumers of the Smartphone have given an indication that they have attached value on the multi-media applications and entertainment in their mobile devices. This tendency offers an opportunity for RIM to expand its product lines by putting much of its focus on the needs of the mainstream consumers. Competition RIM takes up the 20% of the global Smartphone market share. Even if this share is remarkable, the company is facing threats from its competitors and it is constantly fighting to remain on top of the competition. Its competitors in this market include â€Å"High Tech Computer (HTC), Apple, Nokia, Google’s Android, Samsung and Palm† (Gowda, et al, 2009, p. 4). Considering the Apple Company, in the financial year that ended in September 2008, its net sales amounted to $11.8 billion. Basing on the research that was conducted, it was established that the Apple Company was able to take up 13.3 percent of the global market share â€Å"as their 3 GB iPhone is growing in popularity selling for $199 with a service contract† (Datamonitor, 2009, p.4). In addition, the iPhone offers a competitive advantage, â€Å"as the device is able to run upwards of 85,000 applications providing higher utility for customers† (Datamonitor, 2009, p.5). In a similar manner, Nokia dominates the Smartphone global market share at 40 percent, posing a threat to North America market shares (Abkowitz, 2009). SWOT Analysis Strengths One of the strengths of the BlackBerry product is the brand image. This product has one of the best images for the mobile phones in the current mobile phone market. The diverse business it has possesses various products for its greater range of consumers. The other strength is that it is an innovative product. The software of the BlackBerry is designed very well. This phone is greatly secure it combines well with other platforms. It operates well with various other carriers which make it possible for it to be utilized all over the world. This device is quite easy to manage. It’s batt ery life is longer than the standard one.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The third strength is the product features. This product has â€Å"a small form-factor with an easy-to-use-keyboard† (Randhawa et al, 2009, p.2). RIM has the patents for the â€Å"thumbwheel and QWERTY keyboard found on the device† (Randhawa, et al, 2009, p.2). In addition, the device has a â€Å"speedy mobile e-mail provider† and it has coverage in a large number of major nations. The Blackberry Smartphone is very comfortable to use when monitoring the e-mail messages. It is a very convient and portable way of being connected to the Internet as well. The global utilization of this product is one of â€Å"its best known assets† (Randhawa, et al, 2009, p.2). Weaknesses One of the main weaknesses of the Blackberry is ‘Global Coverage Dependence†. The company’s business model which involves entirely selling through operators implies that it relies on its â€Å"operators when it comes to launch Blackberry’s services† (Randhawa , et al, 2009, p.2). This consumes much time and the expense of launching this â€Å"can be high for small time operators† (Randhawa, et al, 2009, p.2). The other weakness of the Blackberry is the cost of ownership. This product has a high ownership cost. According to Randhawa, et al (2009), â€Å"Blackberry is known as a high-end product that is very costly for enterprises that want to provide e-mail across large organizations† (Randhawa, et al, 2009, p.2). The other companies competing with RIM have brought to the market products that are less costly as compared to the Blackberry. The third weakness of the Blackberry is in relation to its features. When it comes to setting up critical applications, the Blackberry does not find it easy but struggles. It does not have â€Å"a very large storage of third-party software†¦.when it comes to most people, its main feature is the e-mail utility† (Randhawa, et al, 2009, p.2). Opportunities One of the available oppo rtunities is the wide range of offerings for mobile workers. The increasing number of consumers will, in the future, need to be satisfied and the Blackberry will be at their service to ensure the consumers’ needs as are satisfactorily met. RIM will seek to ensure the enlarge of e-mail all across the world towards a market which is divergent and popular at the international level. Consumers have the knowledge about this value but they do not have the willingness of paying a premium. The other opportunity is that RIM â€Å"extends the range of third-party Blackberry devices† (Randhawa, et al, 2009, p.3). At a time Blackberry engages in licensing its software via â€Å"Blackberry connect and Blackberry programs† it is in a position to increase control against other users who have preference for the platforms of the Blackberry and â€Å"It is easily addressable in global markets and features certain products in markets worldwide† (Randhawa, et al, 2009, p.3). Threats The biggest threat that the Blackberry faces is the competition. The Blackberry is currently experiencing stiff competition from other products such as the Apple’s iPhone than it has ever experienced. There are various suppliers all over the world which give competition to Blackberry on each and every coming day. Blackberry competes as well with its operators; a large number of them have ensured launching of their own â€Å"branded e-mail service† (Randhawa, et al, 2009, p.3). There is a great competition in gaining popularity at the level of economic marketing within the mobile industry that bases on the competing of Blackberry with the products that are eager to imitate or to overcome this mobile product. Marketing Research (Literature Review) According to Tsirulnik (2010), even though the BlackBerry is the largely used Smartphone in the U.S, with about 43 percent of the market share, there seems that its application strategy has not been a success. In compa ring RIM with the Apple Company, the RIM’s BlackBerry App World is remarkably â€Å"less crowed than Apple’s App store† (Tsirulnik, 2010, para. 2). By the beginning of the year 2010, there were about one hundred and fifty thousand applications in iTunes while the â€Å"BlackBerry App World† did not have more than fifteen thousand applications. Moreover, it is reported that Android was a little higher but in a similar ballpark. â€Å"There is no too much going on in terms of branded BlackBerry applications and it is rather ironical considering its market share† (Tsirulnik, 2010, para 2). It has also been reported that the iPhone/Android platform do have touch functionality that is superior as well as navigation from App store to application to a larger number of the BlackBerry devices (Tsirulnik, 2010). In addition, â€Å"the Androids and iPhones are preloaded with their app stores but on the other hand, a person using a BlackBerry has to download App World in case he or she wants to use it† (Tsirulnik, 2010, para 22). However, it is pointed out that â€Å"BlackBerry has a great opportunity to win over the enterprise and B2B market, as companies are far more likely to incorporate companywide BlackBerry solutions over the iPhone, which constitutes a significant barrier to entry for the iPhone† (Tsirulnik, 2010, para 22). Tsirulnik poses a question that; â€Å"will BlackBerry App World measure up to the iPhone† (Tsirulnik, 2010, para 10). The iPhone has a large â€Å"installed base of seventy five million iPhone and iPod devices and counting, all feeding on billions of downloads of 150,00-pluc applications† (Tsirulnik, 2010, para 11). The success of the â€Å"iPhone App Store† is attributed to its marketing support which include; â€Å"existing infrastructure of application review sites, blogs and YouTube review sites† (Tsirulnik, 2010, para 12). Research in Motion is supposed to obtain more developers as well as brands which have interest in the creation of the entertaining and fun applications for the company’s platform ((Tsirulnik, 2010). According to Arthur (2011), RIM has been gradually losing its market share in the course of the last two years to phones that make use of the Google’s Android OS as well as to the Apple’s iPhone, and especially in the U.S market which was once the company’s biggest market. However, this company has been able to gain the market share in other countries in Africa, Europe and Asia, and especially in China. It is reported that the company has been able to gain a bigger market share than that that has been held by the former market leader Nokia for Smartphone sales in parts of Africa and China (Arthur, 2011). However, although the profits of RIM increased in the most recent quarter of the financial year 2011, there was sequential fall in the handset sales, giving an indication that the customers were not renewing contracts but they were instead purchasing touch-based phones for RIM’s competitors such as Apple, Samsung and HTC (Arthur, 2010). According to Arthur (2011), â€Å"RIM’s customers split roughly 50 -50 between business users and consumers, where the general Smartphone market is split 30-70† (Arthur, 2011, para 11). The consumer market is bigger and following this, problems have been created for RIM in its attempts to expand the customer base â€Å"as the iPhone and Android phones have so far proved more popular with the first wave of consumer Smartphone buyers† (Arthur, 2011, para 11). According to Siebes (2010), following the industry wide competition, there has been increased spending in research and development at RIM and this has in turn led to a decrease in profit margins to a considerable level between the year 2007 and 2010. Moreover, there has been an eight percent increase in the cost of sales during the same period and at the same time, there has been a decrease in the average selling price per unit to $311 in 2010 from $371 in 2009 (Peers, 2010). To a great extend, the rise in the cost of sales is attributed to increased level of spending on research and development and at the same time, the decreasing unit selling cost is a result of end-consumer expectations â€Å"in a market where RIM’s BlackBerry is no longer one of just a few alternatives† (Siebes, 2010, para. 4). It is pointed out that the company is not just about to make a loss but it is imperative that to the company’s stakeholders for it to maintain high profit levels (Siebes, 2010). As on one hand it is not realistic to have expectations of the company’s profit margins going back to the previous highest levels any time in the near future, some actions are supposed to be taken to ensure that there is slowing down of the rate at which the profit margins are decreasing in the short time, and to ensure that there is an increase in the profit margins in the long run. Marketing Strategy Marketing Mix Product To this point, RIM has transformed â€Å"mobile phone communication devices with the BlackBerry smartphone† (Gowda, et al, 2009, p.5). The best idea would be to add to the product depth by bringing in a new BlackBerry to the product line by coming up with a multi-media device to meet the consumers’ needs in a better way. Price The setting of the price point will be done by the pricing strategies of the competitors. For the clients who long to have the satellite service, there will be predetermining of the extra charge. Place There will be distribution of the new BlackBerry product through the North American service carriers as well as the Global carriers, retail outlets and also through the â€Å"Black Berry promotional website† (Grewal, 2009, p.9). Promotion The company will engage in communicating the advantages of the new BlackBerry product to the consumers and it will do this thr ough tailored advertisement campaigns, †internet marketing, viral marketing, social media channels and exclusive offers to current and new customers† (Grewal, 2009, p.9). Financial Projections and Analysis It is projected that within the next one year, there will be a gradual increase in the BlackBerry market share and the company’s profits are projected to increase at a rate of 10 percent per year. However, in the long run, after between three and five years, it is expected that the profits will increase by about thirty percent. Target Market The present BlackBerry target market is formed by a population consisting of middle to upper class consumers who fall in the age range between 30 to 55 years in the â€Å"professional, executive, and industrial segments† (Gowda, et al, 2009, p.4). The main target for getting new clients is the mainstream consumer market where the RIM Company will enter this segment by putting the changes in the consume expectations in to consideration. The company can bring the Smartphone products in to the market with more multimedia components to go with the interactive lifestyle of the consumers. In order to go on with the long-term growth, â€Å"RIM will target the next generational cohort. Tweets’, who are adept to technology, social media and have considerable influence on their parent’s consumer behavior† (Grewal, 2009, p.20). Strategies, Implementation and Controls The RIM to be able to satisfy the needs of the next generation of consumers and expand its global presence and increase its Smartphone market share, it has to increase its product depth. It has to add a new series to the BlackBerry Smartphone product line. In order to realize this, it needs to take various measures. One of the measures that need to be taken is product development. The current capabilities of the BlackBerry devices will not be sufficient in meeting the ever changing expectations of the consumers in the long run. The company can expand its market share both in North America and globally by ensuring addition of a BlackBerry series to the product depth under the mobile communication devices breadth. The new BlackBerry series that the company will have to come up with will have to feature increased multimedia and application capabilities, â€Å"non-scratch recycled metal, a full LED touch screen in combination with Qwerty keypad on the reverse side of the device, and a satellite service option for all customers† (Gowda, et al, p.5). The â€Å"satellite service will give out a higher value and greater utility for consumers who have a desire to use their phone at any place in the world. The advantage of this new BlackBerry product line will generate and give value by ensuring that the ever changing needs of the existing and new consumers are satisfied within the targeted market segments. The new alternative would facilitate sustenance of growth because a new product creates motivati on for clients to go on buying BlackBerry products and offer greater utility with the features that have been added. Having a complete product line, this will enable the BlackBerry products to resist the external threats that are posed by the competitors. The new BlackBerry product will stimulate a sales increase as new products bring in a big proportion of revenues and dominate over other products. However, some disadvantage may be brought in case RIM does not succeed in satisfying the changing needs of the expectations of the consumers because this will bring about revenue loss and a reduction in the profits. If there is no demand for the new product, this may in turn reduce the value of the BlackBerry brand; thus discouraging the existing as well as the new customers from purchasing any BlackBerry brand . In addition, the competitors may decide to improve on the concept on which BlackBerry may base on when developing this new product line and bring to the market an improved model to capture the market share in case this new product does not succeed. But RIM should foresee this and take appropriate measures to avoid such risks. Adequate research should be carried out to ensure the new product does not fail and serve to satisfy the ever changing consumer needs. Precaution should be taken to ensure the product has not weaknesses on which the competitors can capitalize on it and for them to bring in to the market an even more improved product. Another move that needs to be taken by RIM after developing a new product is market penetration. In order for this company to increase the Smartphone market share is the business as well as consumer segments, it can ensure that the brand awareness is increased. It can do this by communicating the superior benefits of the new BlackBerry brand. In order to bring up the level of the brand awareness, and to ensure intensification of the distribution efforts, the company can open BlackBerry stores having specialized BlackBerry service, situated in the business centers as well as suburban regions across the globe, and mostly in Asia, Europe and North America regions. One of the Benefits that will accrue from this is that, by bringing improvement in the marketing mix and open the BlackBerry stores in the existing markets, the company will be able to penetrate its markets and increase its market share. Adding to the â€Å"place of market distribution, this will serve as an additional vehicle that will be used to strengthened its communication of its BlackBerry products through customer service quality. Moreover, the company’s BlackBerry â€Å"specialty stores† offer added value to the products, through providing convenience and product knowledge to both the current as well as new customers in the targeted markets. However, there are some disadvantages that the company may encounter following taking this move. For instance, there will be no compensating of the additional marketing costs in cas e the additional promotion and distribution places turns out to be fruitless. In such a situation, the company will loose its market shares to its competitors who may offer innovative products with higher perceived value. If RIM does not move fast and delay in launching the new specialty stores, the customers may not be motivated to purchase from the BlackBerry product line. But the most important thing is the company to consider these shortcomings and ensure they are avoided as much as possible. The other move that can be taken by RIM to gain a larger market share and improve its sales and profitability is to develop the market. The company should seek to further penetrate the global markets by collaborating with mobile carrier service sin nations having emerging markets to increase the market share for its Smartphone. An advantage of this is that, in a large number of developing economies, there is an increasing percent of middle-class household who starting to purchase technologi cal devices. This offers an opportunity for the company to capture market share and bring up the level of the revenue. Going on to collaborate with co-brand with the global mobile service carriers promotes a number of consumer perceptions of the quality of the product and ensures value addition to the BlackBerry products. One of the drawbacks that may be associated with this is that the potential that go on co-branding with the global mobile service carriers may fail on the side of RIM because, it is pointed out, â€Å"global carrier brands are suited to respective geographic regions and demographics in the different cultures, resulting in different customer profiles† (Gowda, et al, 2009, p.8). The global carrier companies may swift the priorities they have making the co-branded products not to be continued. Consequently, customer loyalty as well as customer relationships which are brought about by the co-branded products would actually be lost. Another drawback may be that v enturing in to the foreign markets may be obstructed by the regulations put in place by governments in thee countries. References Abkowitz, A. (2009). How BlackBerry Does It. Fortune, 160, (4), pp.92-100. Arthur, C. (2011). RIM launches three new BlackBerry devices with BB7 OS. The Guardian.  Web. Datamonitor: (2009). Research In Motion Limited SWOT Analysis, Research In Motion Limited. 3 (1) pp1-10. Gowda, N., Szabo, C. Choi, Y., Hauk, C. Salt, G. (2009). Blackberry’s rise in brand power.London: Macmillan and Company. Grewal, D. (2009). Marketing,. New York: McGraw-Hill Irwin. Peers, M. (2010) RIM’s Not-So-Smart BlackBerry Strategy. The Wall Street Journal. Web. Randhawa, et al. (2009). Blackberry’s rise in brand power: The dueling marketing strategies of RIM versus Apple. Marketing Case Study. Web. Siebes, D. (2010). The future of RIM/BlackBerry. MGMT 647. Web. Tsirulnik, G. (2010). Has RIM’s BlackBerry app strategy failed? Mobile Marketer. Web. This term paper on Marketing Plan for BlackBerry was written and submitted by user Charlie Holder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.