Friday, April 19, 2019

Analyzing the causes of change Essay Example | Topics and Well Written Essays - 1000 words

Analyzing the causes of diversify - Essay ExampleThis led to a position for Nokia which was not so nimble like before. The changes in the political environment included slackening in the regulatory norms in telecommunication industry which attracted increasing number of foreign players in the telecommunications and wide awake handset industry. The increase in the number of competitor and the launch of newly knowing handsets in the merchandise posed major challenges for Nokia (Burnes, 2009, p.52). The inclination of the customers towards the camera handsets launched by the competitors of Nokia led to the decline in grocery store section of Nokia. The rise of Nokia to the leadership position in the 1990s created increasing job opportunities and rise in the income take aim of the people of various economies. The rise of the middle income group was the potential market that was hookped by the competitors of Nokia. The mobile handsets of Nokia were overaged fashioned that dated 10 years back. The market trends saw the launch of flashy and newly designed handsets with colourful screens and folding patterns (Reiss, 2012, p.39). The changes in the mobile handsets matched with the evolving social trends and demands of the customers. Nokia was unable to keep up with the upstart changes in the market for which the market of Nokia declined in the recent years. Even the most loyal Finnish market of Nokia witnessed a decline in share from 93% to 80%. The technological advancements in the telecommunications industry and the increase in market share of LG, Motorola posed major threats to the business of Nokia in the several markets across the world. The mobile promise operators like Vodafone favoured the other mobile handset makers as they desired to provide services on mobile handsets that were updated to the market trends. Nokia did not believe in co-branding while the market trends saw increasing number of articulate ventures and co-branding of products in ord er to meet the demands of customers (SENGUPTA, BHATTACHARYA and SENGUPTA, 2006, p.31). The sharing of technology in the market helped the other market players to tap the customer segments who were looking for changes in the available features of the mobile handsets. These temporal changes in telecommunication device offerings to the market were due to the strategic policy making of the competitors (McLoughlin and Aaker, 2010, p.21). The changes in the political, economic, social and technological environment led to the going of interest for Nokia among the market segments. Nokia could not identify the changes that took place in the market and failed to undertake strategic policies of change management in a timely manner. All these factors led to the decline in mobility of Nokia in the recent years. Use of multiple cause diagrams forces of change management The decline in the market share of blackberry smart-phones could be represented with the help of a multiple cause diagram to d etermine the factors that led to the changing scenario in the business of Research in Motion (RIM), the makers of Blackberry. The multiple cause diagrams would help the organization to answer to the forces of change and also enables the company in addressing the key variables in order to solve the complex kinetics of prevailing

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