Produce a clear understand of the Coca-Cola Company in Australia Essay Example for Free

Produce a clear understand of the coca plant-Cola companionship in Australia EssayThis herald was written to satisfy the pass requirements of securities industrying in Principles at Sydney Western International College. This study is aims to produce a clear understand of the Coca-Cola participation in Australia. The analysis of the Coca-Coal alliance brings an oerview of how does the family has get hold ofd its goals, their strategies and future growth. The investigation was also seek to find turn out how this well live Coca-Cola ingatherings satisfied the customers and how they atomic number 18 different from opposite companies upon their marketing strategies. In order to achieve the objectives literature search was conducted by using websites, books, newspaper articles and journals. These categories help to compare the general marketing strategies with the Coca-Cola connection strategies. Useful information regards to marketing help us to study the purlieu of the club.The final outcome of the report was that they have followed a complete theory on marketing to achieve its goals. Even the company had to display case for the decline stage, the performance of the good management and advertising tools assist the organization to survive the market and bend distractions. The biggest challenge was been the Pepsi company which had a diametrical enlarge within a short time and populated in all over the world as Coca-Cola changing the whole marketing situation and attracting other companies consumers to their product. In conclusion this research was able to carry out veritable marketing situation, SWOT analysis, growth Analysis, ships company objectives, Marketing Strategy, Action Programs and Controls of the Coca-Cola Company.Strengths in Coca Cola Company (sponsorships)1. In August 1993, FIFA pretendings in co-operation with The Coca-Cola Company introduced a ranking system for football (soccer) men senior national teams. The system make s it possible to publish comparisons of the relevance strengths of internationally active teams at regular intervals. Since its introduction, the FIFA/Coca-Cola Ranking has proved to be a reliable measure for comparing national A-teams.To ensure that the FIFA/Coca-Cola World Ranking always reflects the current status, FIFA primarily evaluates matches played in the 12 months prior to the date on which it is issued. Performance over the foregoing old age is also taken into account, however. Basically, the score obtained from the current 12 months is added to that of the immediately preceding seven years with each previous year being devalued continually.The company help for sports it is a charity work2. Healthy eating, physical activitywhat publicises healthy fig ups in growing children and youth?According to a decade of significant research, a combination of exercise and adequate calcium intake encourages good b iodin development in adolescents and children. To absorb calcium pro perly, a child also needs sufficient Vitamin D. slightly parents wonder if other food and beverage ingredients could influence b genius development. Studies on phosphorous and caffeine both(prenominal) used in small amounts in loco drinks have shown they have no significant strength on bone mass. The U.S. National Institutes of Health, as well as other sources, report no considerable connection between these nutrients and an individuals calcium balance. This position counters a small body of work that has suggested associations between soft drink consumption and bone fractures in teen girls.The company help for childrens activities3. Community works ordination advances on the strength of familiarity people sharing their ideas and resources to reach common goals. We seek to assure topical anesthetic communities worldwide through our support for program line, through partnerships with other organizations and through acts of citizenship by the people of Coca-Cola.We support e ducation because of its power to expand opportunities for individuals and increase understanding between cultures. We partner with national and international organizations to alleviate economic disadvantage and help alter the quality of life in local communities. Together with our local bottling partners, we strengthen communities by giving with our hands and our hearts, as partners in the promise of a better life. (Strength, 2004)Weaknesses in Coca Cola Company.The threat of Coca Cola Company is that as their business too much considerable compare to this their branches all around the world are not enough. (Our company, 2004)Opportunities in Coca Cola CompanyIn regard to opportunities of Coca Cola Company are the western Philippines island of Pal wan, poverty-stricken children at rural schools have been known to look for edible plants to eat during recess.The Philippines Division of The Coca-Cola Company has launched a community initiative called NutriBreak to improve the daily nutrition intake of underprivileged children who attend Little Red Schoolhouses. on a lower floor the nutrition program, the governments Food and maintenance Research Institute and Banquet State University have partnered to develop a nutritious snack for the schoolchildren.The snack provides kids with the daily requirement of protein and carbohydrates and is served with our vitamin-fortified Eight Oclock orange juice drink, as a part of the Philippines Divisions Active Lifestyle (AL) program.The Little Red Schoolhouse Project, the flagship program of The Coca-Cola Foundation Philippines, has already built litre schoolhouses in the Philippines remote areas. The NutriBreak nutrition program will ultimately reach all fifty Little Red SchoolhousesThey try to expand childrens charity works (our company 2003)THE COCA-COLA COMPANY INCREASES ANNUAL DIVIDEND BY 11 PERCENT40th Consecutive Annual IncreaseAtlanta, February 21, 2002 The Coca-Cola Companys Board of Directors today announced i t has increase the quarterly dividend from 18 cents to 20 cents per common per centum, equivalent to an annual dividend of 80 cents per share. This increase reflects the Companys significant let loose cash flow generation.This is the Companys 40th consecutive annual increase of its dividend. The dividend is payable April 1, 2002, to share owners of record as of March 15, 2002.They increased their board of directorsThreats in Coca Cola CompanyThe have further one company to challenge for their products it is Pepsi cola company. But however they have a complete control over it. (Threats, 2004)Action ProgramsAs for as new products are concerned they are looking for health-conscious consumers should as consumers offset look to nutrient-rich foods to obtain their daily nutrition. In this regard their Chef Barr Hogen is working out. ( refreshing releases, 2004)Four New Products, Super NutritionThe new Odwalla juice beverages Blueberry Smoothie, Protein Tropic ale(tm), Passionate C(tm ) and Organic Orange Juice are addressable in 1.5 litre (50.8 fluid oz.) multi-serve recyclable-plastic bottles. Blueberry Smoothie and Protein Tropic ale(tm) are also offered in a new 11 fluid oz. size bundled into handy 4-packs. Suggested retail expenditure for the multi-serve and 4-packs are $3.99 each, providing an affordable price for such premium juice products. These new products will be stocked in the refrigerated juice case, making it convenient for consumers to find them in the store.Drink It and ThriveAt Odwalla, they chosen a multifariousness of great-tasting and nutritious fruits, as well as other ingredients call super foods for these new juice beverages and Smoothie, are for healthiness and Wellness. As health-conscious consumers should first look to nutrient-rich foods to obtain their daily nutrition. Too often, consumers turn to pills and powders for what they think is an comfortable nutritional fix. Juices, however, are a convenient, flavourful and hydrating form of natural nutrition.Chef Hogens newest product recipes include a line-up of quaternary delicious tasting products* Odwalla Blueberry Smoothie is a lead of blueberries, blackberries and raspberries combined with oranges, apples and bananas to make a reinvigorated and silky Smoothie. The bluesy blueberries boast a blow to free radicals, with a rhapsody of antioxidants and anthocyanins. This 100% fruit juice blend contains no added sweeteners.* Odwalla Protein Tropic ale is a tantalizing blend of tropical fruit juices and purees such as pineapple, mango and passionfruit, combined with 4 grams of soy protein per serving.* Odwalla Passionate C is a scrumptious sipper of orange, apple, mango, banana, strawberry, and acerola cherry (one of natures highest vitamin C-packed fruits) and passionfruit. to each one vibrant 8 fluid oz. serving provides 470% of the Daily Value for vitamin C.* Odwalla Organic Orange Juice, made only from certified 100% organically grown oranges, underscor es the companys commitment to sustainable agriculture and natural-resources conservation.The Coca-Cola Company objectivesMarketing ObjectivesThe company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers. As the company is giving it is hard to continue to grow at a steady space. The competition is higher than ever before. And the glide path(a) competition and challenge for the company in the targeting markets leads them to be more accurate and more efficient. The company has go about for the big challenge with its main against competitor Pepsi. Since the time the company met this new competitor it has to commute its strategies, directors, diffusion methods and promotion system.As consumers are drinking more and more new beverages, coca-cola company plan to improve their products with respect to the prices. The following objectives have been taken into consideration (Coca-ColaCCA, 2003)Market Place* Improve the quality of the product and deliver that quality without any changes to every market place.* Gain the success of suppliers, distributors and retailers who connected with the coca-cola network.* Provide more jobs, facilities, and marketing in the local market as well as in the global market.* overcome the price but remain the quality of product or increase the quality of the product.* Innovation in the products they offer, the process they use to make them, the package they develop and ways they bring them to the market will change to a proper way and increase the efficiency,. The delivery system will faster than ever before. lead Place* Improve the safety of the work place.* Make it as the most diverse organization on the earth, with talented employees who bring a variety of intellectual, professional, ethnic and cultural perspectives to the company.* Make the policies to foster an inclusive environment that encourages all employees to develop and perform to their fullest poten tial.Consumer Needs* Improve the tasty and provide more hygienic beverages than today.* aim a valuable price, which satisfied the customer.* Readily available in every time in the market place, especially where in places that the product is well consumed.* Fulfil the consumers expectation in order to satisfy the consumers and win the market place.*Growth Drivers, which company targeting on, are-Profitable profit generation-Cost reduction-Customer wait on improvement-Capital management-The Coca-Cola company relationshipFinancial ObjectivesThe company is now focusing on the earning per share. They are expecting to increase the earning per share from 12% to 15%. Also expect to increase the net profit from 10% to 15% and father on capital employed growth from 1pt to 1.5pts. The changes of financial performance over the previous years exhibit the future growth of the company (Refer Appendix- A and B and C).Current Marketing space? Market SituationThe company has a strong place in t he market. The head of the marketing Mr. Sergio Zyman develop the company strategies to promote their product more efficiently than other competitors. From the whole beverage the Coca-Cola Company has achieved market more than 78%. With its indulgency, the company has the best selling and quality assurance comparing to other beverages.? Service SituationThe company performs a standard delivery service, which runs on time basis. Services are spread into every secernate including NSW, Victoria, Perth, and Queensland. High quality service guarantees that the company product exists in the market better than before. Marketing executives of the company always capable and available to help for their customers and resellers. The company well conducted with their wholesalers and retailers in order to encourage them and to be with them. Attract to another competitor is neglected upon this situation.? Distribution SituationThe company has the best selling images. It reserves more on advertisi ng and its been useful and beneficial to increase their profit and production. Introductions like fast-lane merchandisers are continually increase each period. Agreements with colleges, universities and other public and private sectors help them to keep their product in one whole market and avoid entering of other competitors. (Schermehorn etal, 2004 p 46)ConclusionFrom all above facts and jut out of the company. The strength of the company more than the weakness and likewise opportunities with compare to threats it concludes that company has strong swot analysis, which is a positive sign. As for as Current Marketing Situation is concerned with respect to market situation, service situation and distribution situation is much better than its competitors (Pepsi). The company is dedicated to provide and maintain a safe and healthy workplace for its employees, suppliers, contractors and customers the coca cola company also have many campaigns in markets. Financial Objectives the Coca-C ola Company objectives are increasing day by day which shows that company will increase its sale ratio annually from 11% of the previous year to 20% in next coming 5 years.Appendix AAppendix BAppendix CKEY FINANCIALS2003200220012000Change in 2000-2003Revenue ($ million)1,882.91,776.81,675.11,558.1+6.5%Volume (million unit cases)301.2285.8275.1263.3+4.6%Revenue per Unit Case ($)6.256.226.095.92+1.8%EBIT ($ million)377.7317.0288.9272.0+11.6%EBIT margin (%)20.117.817.217.5Capex to Revenue (%)5.21.73.54.8Reference itemisationCoca-ColaCCA, 2003 the CCA World online http//www.coca colacca .com _20020301 .html (Accessed 29-04-04)My company, 2003 The Coca Cola Company online http//www2.coca-cola.com/ourcompany/whatsnew_20030404 .html 24.2KB in 1, Coca 1, Cola 1, Company 1, opportunities in. 25 (Accessed 29-04-04)New releases, 2004 The Coca Cola Company online http//www2cocacolacom/pre sscenter/nr_20030204_odwalla_new_juices.html (Accessed 15-05-04)Our Company, 2004 The Coca Cola Company online http//www2.coca-cola.com/ourcompany/whatsnew_20020301 .html 23.5KB in 1, Coca 1, Cola 1, Company 1, weaknesses in. 23 (Accessed 29-04-04)Schermehorn etal, 2004 p46. Marketing Strategies Ed 4 New York (29-04-04)Threats, 2004 The Coca Cola Company online http//www2.coca cola.com /our company/whatsnew_20020301.html 23.5KB in 1, Coca 1, Cola 1, Company 1, weaknesses in. 23(Accessed 05-05-04)